The 8th Biennial Hispanic/Latino Media & Marketing Conference
Stay Tuned to Learn More
Competing and Contesting: Addressing the New Realities of Fragmentation of Latino Media and Markets
Register for the Conference / Regístrese para la Conferencia
Dear colleagues,
We are in the process of planning the meals for the conference, so please complete the registration form with your meal preferences (vegetarian or non-vegetarian). Also, please let us know how your name tag should appear. We are asking to send the information by April 1.
In terms of the conference registration, the cost is as follows: Faculty pay $60 USD and Students pay $20 USD. The conference fee includes meals and refreshments. You can pay using on site by credit card, or by check addressed to Michigan State University for the amount due. You can bring the checks to the conference or mail them to MSU School of Journalism Attn. Kim Williams, 404 Wilson Rd. Room 305, East Lansing, Michigan, 48824.
Please click on the box below for the registration link. We look forward to seeing you at the conference!
2024 Conference Program
Directions to MSU Campus in East Lansing, Michigan:
The MSU campus is a 15-minute drive from Lansing, Michigan Capital Regional International Airport. Taxicab service costs approximately $15.
It is a 75-minute drive from Detroit Metro Airport. The Michigan Flyer Airport Shuttle offers bus transportation to East Lansing for approximately $30. Buses run several times a day, and travel takes approximately two hours.
The Capital Area Multimodal Gateway on campus houses the Amtrak Blue Water train stop as well as Greyhound and Indian Trails bus services.
WONDER WHAT TO EXPECT AT FUTURE CONFERENCES? TAKE A LOOK BELOW!
Previous Conferences:
ALMMACR 2022 Virtual Conference
(Re)solutions: Trust and Empowerment Through Communication
Register by clicking HERE
for this year’s conference, we wanted to look forward, to the future
This year’s conference theme, (Re)Solutions: Trust and Empowerment Through Communication, aims to examine how Hispanic and Latino media has evolved and understand its far-reaching impacts. The aim of this conference is to assess past practices and endeavors within the realm of Hispanic and Latino media and use that insight to set goals and initiatives for the future. Through this reflexivity, we will be able to understand media and communication strategies aimed at Hispanic/Latino populations. It is with this understanding, that we hope to move forward and ensure better efforts in practice to help continue to serve Hispanic and Latino communities everywhere.
We hope you will join us!
Program Overview
2021 Conference
Register by clicking on this image!
This conference Focused On THE COVID-19 PANDEMIC and its effects on LATINO MEDIA AND MARKETS THROUGH VARYING LENSES OF COMMUNICATION. Topics explored during this conference INCLUDed: MISINFORMATION, STRATEGY, SOCIAL MOVEMENTS, POLITICS, AND MARKETING. THIS CONFERENCE also PROVIDEd students an opportunity TO NETWORK WITH OUR EXPERT PANELISTS.
2021 Conference
ALMMACR is pleased to announce the biennial Hispanic/Latino Media and Marketing conference for 2021!
The focus of this virtual conference will be Latinos, Media & Markets During the COVID-19 Crisis: Challenges and Opportunities. We hope you will join us as we discuss topics such as Fake News/Misinformation/Disinformation, Health Communication, The Media and Latino Voting, Strategic and Crisis Communication, Consumer Behavior, and Social Movements and Shifts, all during the Coronavirus pandemic, with respect to the Hispanic/Latino community.
The First ALMMACR Hispanic/Latino Media & Marketing Conference
— February 26th, 2021 —
2019 Conference
7TH HISPANIC/LATINO MEDIA & MARKETING INTERNATIONAL CONFERENCE
CULTURE, MEDIA & MEASUREMENT
Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries. The 7th Hispanic/Latino Media & Marketing International Conference brought together scholars, media industry professionals, and students to examine these issues and other important topics. This biennial conference, which had its foundational roots in Texas, was co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.
Three distinct characteristics of this conference were:
Active participation by professionals working in Hispanic/Latino media
Contributions from U.S.-based and international scholars
Involvement by students from many universities
These legacies were kept with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees.
The conference was located in the Dallas-Fort Worth metroplex and facilitated attendance and participation by media professionals and students from the area, and offered an array of entertainment and dining options. Arlington, Texas, is located at the center of one of America’s largest and most affluent metropolitan areas and is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.
The 2019 Hispanic/Latino Media & Marketing Conference
At this conference students presented their research regarding trends in media and marketing, we welcomed new members, and discussed the future of the organization. Another year for the books.